Hi, I'm Troy Allen.
I build real operational software with AI. No engineering team.
Platforms running live across ecommerce, financial services, insurance, legal services and creator — real money moving through them every day. I am not an engineer. I did not hire one. Here is exactly how it gets built, including the six times the AI was confidently, expensively wrong.
The AI is never more confident than when it is wrong.
Troy Allen
AI 101 for people who run things
learns the words
You are being sold to in a language you were never taught, by people who benefit from you not understanding it.
02The methodBuilding with an agent
gets it over the line
You got eighty percent of the way there in a weekend. The last twenty percent has taken two months and still is not right.
03Your industryYour business, built
applied to your world
You know exactly what you need. You have been quoted six figures and nine months for it.
The method is the product
The stack barely changes between an apparel brand and an insurance agency. What changes is what the business calls things. That is the whole reason this transfers — and the whole reason a quote for “custom software” is priced the way it is.
- Describe the decision, not the code.
- Let the database be the thing that says no.
- Ship before it is ready, and know what “ready” means.
- Verify every number before it reaches a customer.
- Name the failure so you recognise it the second time.
Pick your industry
The same method, applied end to end, taught from the platform that actually runs that business. You never have to care about the others.
Know your real profit, daily
Two brands on one operations platform. A creator programme that runs itself, profit to landed cost, and fulfilment routed across four sales channels.
Financial ServicesOne codebase, three audiences
A consumer site, an agent portal and a partner subdomain on a single deploy. Gated onboarding, licensing checks, compliance built in rather than bolted on.
InsuranceThe funnel starts before the form
A calculator as an interactive lead magnet, intake to signature to onboarded as one unbroken flow, and a proprietary method taught inside the product.
Legal & ServicesYour business is already a pipeline
Messy public records in, a claimant pipeline with stages and ownership, prefilled legal packets out. The least glamorous, most transferable skill there is.
CreatorSomeone else's API, your dashboard
OAuth handled properly, short links with click attribution, and a dashboard built on data you do not own. Small enough to read end to end.
Next
Every platform I build for a client becomes the next track. If your industry is not up there yet, it is because nobody has asked for it.
When the AI is confidently wrong
Six real failures from software that is running right now: the bug that cost $125, the race condition that made honest people look like thieves, and the query that silently returned 0.3% of the data and looked completely fine.
Every one of them is in a commit log. Every one has a name, a warning sign, and a fix — so you catch the second one yourself.
Send me the ebookGet the ebook, and what I ship next
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